You’ve just developed an interesting business concept, and are one step closer to fulfilling your dreams. You have a fantastic website, and a great product or service to promote, but what next? If you’re seeking a simple answer to this question, improve your online presence and strengthen your brand. This being said, you may wonder how to go about doing this?
You’re in luck, because this article has compiled four top ways of improving your online presence. These have become increasingly important in a society that revolves around the internet, which has created multiple channels for businesses. Competition is at an all-time high, so it’s important to differentiate from the rest. The truest challenge in business is survival, and once you’ve built your business the challenge truly begins.
The internet promotes several marketing strategies which extend beyond normal SEO practice, that are on publishing engaging content to help your business grow. Alternative methods are outlined below, assuming a level of ambition. Prioritise building a rapport with prospective customers, and use creativity to create authentic connections. Improving your online presence has a lot to do with branding, which can convert prospective leads into fans.
Here are four initiative tips for improving your online performance:
Optimise Your Website
It is shocking to discover that only 51% of small businesses have a website. This is shocking in an economic climate that runs through the internet, and when consumers spend most of their time online. If you don’t have a website, get one, otherwise you’re missing out on the 97% of consumers that search for products and services online. When developing your website, ensure it’s simple, promote your work, include a bio, testimonials, and contact information. You will extract value from curating a blog, a platform for people to share their voice, and for you to share expert opinions.
Optimising your website means ensuring it’s mobile friendly, includes a click-to-call-button, is aesthetically pleasing, and most importantly loads quickly. Depending on the size and nature of your business, features like a live chat can elevate the public experience further, and optimise your URLS and include up-to-date information.
Maintaining your own blog helps define your brand, by developing useful content and sharing it with the world. This doesn’t mean you should limit your marketing strategy strictly to blog posts. There are various forms of content customers will find informative and entertaining, and with a unique mix of quality content, it’ll be more sharable within your niche.
Examples of alternative content include:
- Case Studies
- Online Courses
Choose Social Channels Wisely
Becoming an active presence on social media is a great way to increase exposure. With strategies like engaging with influencers and customers on social media, you’ll most effectively grow your online presence. Though this is true, it is equally important not to be on every social media channel. By focusing on one or two main social media platforms, you’ll become stronger through quality over quantity. This way, your social media presence won’t be diluted, and you can more easily manage your strategies.
Focus on the big three: LinkedIn, Facebook, and Twitter. Over time, you’ll establish your preferred channel, and from here spend roughly twenty minutes per day creating content your customers will enjoy or find informative. Remember the Pareto Principle, where the 80/20 principle should be applied to the best effect: 80% content created by others, and 20% your own.
Amidst the newfangled marketing techniques, there are two which are tried and tested; guest posting and email marketing. Proper guest posting will help you earn credibility, increase website traffic, and most importantly gain exposure. If you are privileged enough to become a guest blogger on Forbes for example, you’ll benefit from more views and authority than your own website. This is great for your brand, and if your audience visits your website because they’ve enjoyed or been intrigued by what they’ve read, they’re more likely to sign-up for a newsletter or follow you on social media.
E-mail is a more effective method for acquiring new customers than social media, or at least this was suggested in a study by McKinsey & Company. They determined it was 40 times more potent than Twitter and Facebook combined, according to their research. E-mail is still highly used, so embark on an email campaign optimised into segments, including engaged customers and new subscribers.
Otherwise, craft custom messages, send emails at the right time for your audience, and analyse your own data to determine which tactics work, and which don’t.
I hope you have found this article informative, and appreciate us bringing your attention to these excellent marketing methods. Strengthening your online presence is no easy task, but with patience and persistence you can achieve your goals.
If you would like to become part of the conversation, or simply have any questions you need answering, please comment below and kick-start the discussion.